"Is Your Man Stepping Out?" An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising.
Identifieur interne : 004A51 ( Main/Exploration ); précédent : 004A50; suivant : 004A52"Is Your Man Stepping Out?" An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising.
Auteurs : Rachel Jones ; Lorraine J. Lacroix ; Kerry NolteSource :
- The Journal of the Association of Nurses in AIDS Care : JANAC
English descriptors
- KwdEn :
- Adult, Advertising as Topic, African Americans (psychology), Drama, Feasibility Studies, HIV Infections (ethnology), HIV Infections (prevention & control), Health Knowledge, Attitudes, Practice, Health Promotion (methods), Health Surveys, Hispanic Americans (psychology), Humans, Male, Patient Acceptance of Health Care (ethnology), Patient Acceptance of Health Care (psychology), Patient Selection, Pilot Projects, Risk Reduction Behavior, Smartphone, Social Media, Urban Population, Video Recording, Webcasts as Topic, Young Adult.
- MESH :
- ethnology : HIV Infections, Patient Acceptance of Health Care.
- methods : Health Promotion.
- prevention & control : HIV Infections.
- psychology : African Americans, Hispanic Americans, Patient Acceptance of Health Care.
- Adult, Advertising as Topic, Drama, Feasibility Studies, Health Knowledge, Attitudes, Practice, Health Surveys, Humans, Male, Patient Selection, Pilot Projects, Risk Reduction Behavior, Smartphone, Social Media, Urban Population, Video Recording, Webcasts as Topic, Young Adult.
Abstract
Love, Sex, and Choices (LSC) is a 12-episode soap opera video series developed to reduce HIV risk among at-risk Black urban women. We added a video guide commentator to offer insights at critical dramatic moments. An online pilot study evaluated acceptability of the Guide-Enhanced LSC (GELSC) and feasibility of Facebook advertising, streaming to smartphones, and retention. Facebook ads targeted high-HIV-prevalence areas. In 30 days, Facebook ads generated 230 screening interviews: 84 were high risk, 40 watched GELSC, and 39 followed up at 30 days. Recruitment of high-risk participants was 10 per week, compared to seven per week in previous field recruitment. Half the sample was Black; 12% were Latina. Findings suggest GELSC influenced sex scripts and behaviors. It was feasible to recruit young urban women from a large geographic area via Facebook and to retain the sample. We extended the reach to at-risk women by streaming to mobile devices.
DOI: 10.1016/j.jana.2015.01.004
PubMed: 26066692
Affiliations:
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Le document en format XML
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Lacroix</name></author><author><name sortKey="Nolte, Kerry" sort="Nolte, Kerry" uniqKey="Nolte K" first="Kerry" last="Nolte">Kerry Nolte</name></author></titleStmt><publicationStmt><idno type="wicri:source">PubMed</idno><date when="????"><PubDate><MedlineDate>2015 Jul-Aug</MedlineDate></PubDate></date><idno type="doi">10.1016/j.jana.2015.01.004</idno><idno type="RBID">pubmed:26066692</idno><idno type="pmid">26066692</idno><idno type="wicri:Area/PubMed/Corpus">000075</idno><idno type="wicri:Area/PubMed/Curation">000075</idno><idno type="wicri:Area/PubMed/Checkpoint">000876</idno><idno type="wicri:Area/Ncbi/Merge">000D64</idno><idno type="wicri:Area/Ncbi/Curation">000D64</idno><idno type="wicri:Area/Ncbi/Checkpoint">000D64</idno><idno type="wicri:Area/Main/Merge">004C27</idno><idno type="wicri:Area/Main/Curation">004A51</idno><idno type="wicri:Area/Main/Exploration">004A51</idno></publicationStmt><sourceDesc><biblStruct><analytic><title xml:lang="en">"Is Your Man Stepping Out?" An Online Pilot Study to Evaluate Acceptability of a Guide-Enhanced HIV Prevention Soap Opera Video Series and Feasibility of Recruitment by Facebook Advertising.</title><author><name sortKey="Jones, Rachel" sort="Jones, Rachel" uniqKey="Jones R" first="Rachel" last="Jones">Rachel Jones</name></author><author><name sortKey="Lacroix, Lorraine J" sort="Lacroix, Lorraine J" uniqKey="Lacroix L" first="Lorraine J" last="Lacroix">Lorraine J. Lacroix</name></author><author><name sortKey="Nolte, Kerry" sort="Nolte, Kerry" uniqKey="Nolte K" first="Kerry" last="Nolte">Kerry Nolte</name></author></analytic><series><title level="j">The Journal of the Association of Nurses in AIDS Care : JANAC</title><idno type="e-ISSN">1552-6917</idno></series></biblStruct></sourceDesc></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>Adult</term><term>Advertising as Topic</term><term>African Americans (psychology)</term><term>Drama</term><term>Feasibility Studies</term><term>HIV Infections (ethnology)</term><term>HIV Infections (prevention & control)</term><term>Health Knowledge, Attitudes, Practice</term><term>Health Promotion (methods)</term><term>Health Surveys</term><term>Hispanic Americans (psychology)</term><term>Humans</term><term>Male</term><term>Patient Acceptance of Health Care (ethnology)</term><term>Patient Acceptance of Health Care (psychology)</term><term>Patient Selection</term><term>Pilot Projects</term><term>Risk Reduction Behavior</term><term>Smartphone</term><term>Social Media</term><term>Urban Population</term><term>Video Recording</term><term>Webcasts as Topic</term><term>Young Adult</term></keywords><keywords scheme="MESH" qualifier="ethnology" xml:lang="en"><term>HIV Infections</term><term>Patient Acceptance of Health Care</term></keywords><keywords scheme="MESH" qualifier="methods" xml:lang="en"><term>Health Promotion</term></keywords><keywords scheme="MESH" qualifier="prevention & control" xml:lang="en"><term>HIV Infections</term></keywords><keywords scheme="MESH" qualifier="psychology" xml:lang="en"><term>African Americans</term><term>Hispanic Americans</term><term>Patient Acceptance of Health Care</term></keywords><keywords scheme="MESH" xml:lang="en"><term>Adult</term><term>Advertising as Topic</term><term>Drama</term><term>Feasibility Studies</term><term>Health Knowledge, Attitudes, Practice</term><term>Health Surveys</term><term>Humans</term><term>Male</term><term>Patient Selection</term><term>Pilot Projects</term><term>Risk Reduction Behavior</term><term>Smartphone</term><term>Social Media</term><term>Urban Population</term><term>Video Recording</term><term>Webcasts as Topic</term><term>Young Adult</term></keywords></textClass></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">Love, Sex, and Choices (LSC) is a 12-episode soap opera video series developed to reduce HIV risk among at-risk Black urban women. We added a video guide commentator to offer insights at critical dramatic moments. An online pilot study evaluated acceptability of the Guide-Enhanced LSC (GELSC) and feasibility of Facebook advertising, streaming to smartphones, and retention. Facebook ads targeted high-HIV-prevalence areas. In 30 days, Facebook ads generated 230 screening interviews: 84 were high risk, 40 watched GELSC, and 39 followed up at 30 days. Recruitment of high-risk participants was 10 per week, compared to seven per week in previous field recruitment. Half the sample was Black; 12% were Latina. Findings suggest GELSC influenced sex scripts and behaviors. It was feasible to recruit young urban women from a large geographic area via Facebook and to retain the sample. We extended the reach to at-risk women by streaming to mobile devices.</div></front></TEI><affiliations><list></list><tree><noCountry><name sortKey="Jones, Rachel" sort="Jones, Rachel" uniqKey="Jones R" first="Rachel" last="Jones">Rachel Jones</name><name sortKey="Lacroix, Lorraine J" sort="Lacroix, Lorraine J" uniqKey="Lacroix L" first="Lorraine J" last="Lacroix">Lorraine J. Lacroix</name><name sortKey="Nolte, Kerry" sort="Nolte, Kerry" uniqKey="Nolte K" first="Kerry" last="Nolte">Kerry Nolte</name></noCountry></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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